Flash Rotating
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 Light Stand Flash Bracket Mount Umbrella Flash Speedlite Accessories Kit 1  US $39.42
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 NEW PHOTOGRAPHY LIGHTBOX PHOTO BOX STUDIO TENT CUBE SOFTBOX US $74.99
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 Sekonic L 358 Flash Master Light Meter with Case Strap Manual L358 Photography US $157.50
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 Sekonic L 508 Zoom Master Flash Metering Mint Condition US $425.00
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 USED NEW SEKONIC L 358 LIGHT METER US $265.00 |
 Gossen Luna Star F flash ambient light meter US $149.50
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 GOSSEN ULTRA PRO LIGHT METER US $19.99
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 Sekonic L 358 L358 Flash Master Light Meter US $275.00
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 Westcott Magic Slipper Mounting Plate Adapter 2220 US $229.90
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 Lastolite Joe McNally Rotating Locking Triflash Tilthead 2457JM US $119.95
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 Sekonic L 358 Flash Master Meter Silver 401 358 CE BRAND NEW US $259.99
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 Light Stand Flash Bracket Mount Umbrella Flash Speedlite Accessories Kit 2 US $32.85
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 Photographic Barn Door Honeycomb Grid Gel Set for Photogenic Flash US $14.95
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 Sekonic L 358 Flash Maste Light Meter L358 L 358 NEW US $269.99
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 Creative Light Speed ring for PROFOTO Demo US $78.00
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 Westcott 28 Apollo Speedlite Kit for Shoe Mount Strobes 2202 US $129.90
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 Light Stand Flash Bracket Mount Umbrella Flash Speedlite Accessories Kit 3 US $66.80
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 Kupo G203212 20 inch Extension Grip Arm with Big Handle Silver KG203212 US $25.00
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 NEW Sekonic L 758C Cine FlashMaster Flash Light Meter 1 Year Warranty US $590.00
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 360°Swivel Flash Umbrella Holder Light Stand Bracket C US $1.00
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 24x36 Pro Softbox w Hensel Speed Ring Speedring US $40.17
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 24x36 Pro Softbox w Calumet Genesis Speedring US $40.17
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 Kupo G203412 40 inch Extension Grip Arm with Big Handle Silver KG203412 US $30.00
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 RPS Studio 10 x 22 Feet Double Wide Background Stand with Bag RS 2001 US $169.95
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 NEW Photo Studio Tent Kit Platinum Professional Photography US $109.99
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 24x36 Pro Softbox w Photogenic Speedring US $40.17
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 24x36 Pro Softbox w Multiblitz Profilux Speedring US $40.17
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 Light Stand Flash Bracket Mount Umbrella Speedlite Flash Accessories Kit 1 US $32.85
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 Light Stand Flash Bracket Mount Umbrella Speedlite Flash Accessories Kit 2 US $32.85
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 24x36 Pro Softbox w Elinchrom Speedring US $40.17
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 24x36 Pro Softbox w Calumet Travelite Speedring US $40.17
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 24x36 Pro Softbox w White Lightning Speedring US $40.17
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 24x36 Pro Softbox w Balcar Speed Ring Speedring US $40.17
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 24x36 Pro Softbox w Speedotron Speed Ring Speedring US $40.17
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 24x36 Pro Softbox w Norman Allure Speedring US $40.17
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 Kupo G400512 4 1 2 inch Grip Head with 1 1 8 inch Stud and Receiver KG400512 US $56.75
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 PRO PHOTO BARNDOOR BARN DOOR WITH GRID AND GEL Set D5T US $32.99
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 Photoflex Starlite QL Body Light Fixture 110V w o bulbs Octo Connector US $149.00
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 Shepherd SPD500 Polaris Digital Flash Meter US $249.99
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 Nalpak TP1130WH Hard Plastic Tripod Case w Wheels by Tuffpak 11 Diameter 33 37 US $329.95
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Rotating Flash Bracket Grip + eTTL eTTL2 Off Camera Flash Cord FOR CANON EOS Rebel T3i, T3, T2i, 60D, XT XTI XSI T1I 1Ds 1D 20D 5D 300D 350D 450D 400D II 10D T2 TI K2 GII 7N 7NE 20D 30D 40D 50D 1000D 550D List Price: $79.59 Sale Price: $38.79  |
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MOUNTING YOUR CAMERA AND FLASH Center your camera on the bracket and attach, like your were mounting your camera on a Tripod.The bracket comes with a universal shoe mount. Loosen the clamping screw shoe, slide flash into mount and tighten snugly... |
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Rotating Flash Bracket Grip + I-TTL Off Camera Shoe Flash Cord FOR Nikon D3200 D5100 D200 D100 D700 D70S D80 D70 D50 D5000 D3000 D300S D90 D40 D40X D60 D3 D2H D3X D7000 D3100 D5100 D800, D800E DSLR + BP MicroFiber Cleaning Cloth List Price: $79.59 Sale Price: $48.00 |
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MOUNTING YOUR CAMERA AND FLASH Center your camera on the bracket and attach, like your were mounting your camera on a Tripod.The bracket comes with a universal shoe mount. Loosen the clamping screw shoe, slide flash into mount and tighten snugly... |
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Zykkor Quick Flip Rotating External Flash Bracket for SLR Cameras List Price: $49.95 Sale Price: $12.51 |
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Flash bracket is a device that allows an external flash to be moved away from the camera lens, eliminating "red-eye" and harsh shadows.This Zykkor Flip Rotating Flash Bracket has a folding arm with a removable hotshoe adapter that allow you to put the flash above or beside the camera lens... |
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Precision Design Quick Flip Rotating FB350 Flash Bracket for Digital SLR Cameras & Speedlight Flashes Sale Price: $24.95 |
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The Precision Design FB350 flash-rotating bracket is light and compact, constructed entirely of sturdy aluminum and ergonomically designed for comfort, speed and durability. The FB350 Flash Bracket fits all shoe-mount flashes and can be used with both digital and 35mm SLR cameras... |
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Stroboframe Quick Flip 350 Flash Bracket for 35mm Cameras List Price: $67.99 Sale Price: $24.99 Used From: $30.00 |
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Quick Flip models offer high value, compact size, light weight and fast handling. No wonder they're the best-selling brackets on the market! Although lower in price than our top-of-the-line brackets, they share the same quality materials and construction... |
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RPS Studio Rotating Flash Bracket with iTTL Cord for Nikon Digital SLR Cameras with 10 Pin Connectors (D100, D200,D300,D700 & D3) List Price: $117.95 Sale Price: $105.00 |
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The Dot Line RPS Digital Flash Bracket includes all the necessary components for using a shoe mount flash raised above the lens, off-camera. Included are the required off-camera shoe cord that maintains full TTL flash control (including i-TTL), even with the latest digital cameras, and an electronic cable release that allows triggering the shutter directly from the bracket... |
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Bower VA344 Deluxe Professional Flash Bracket List Price: $44.99 Sale Price: $29.14 Used From: $24.18 |
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The Deluxe Professional Flash Bracket is a durable, lightweight flash- and camera-rotating bracket built for convenience and versatility. It can rotate 180 degrees for both horizontal and vertical shooting... |
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CowboyStudio Quick-Flip Rotating Flash Bracket for Digital SLR Cameras & Speedlight Flashes List Price: $22.06 Sale Price: $22.06 |
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Flash brackets are great tools for off setting your flash from your camera. By attaching to the base of your camera, you can use the bracket to move the flash to the side, changing the angle of the lighting hitting your subject... |
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Rotating Flash Bracket Grip For Canon EOS Rebel XT XTI XSI T1I 1Ds 1D 20D 5D 300D 350D 450D 400D II 10D T2 TI K2 GII 7N 7NE 20D 30D 40D 50D 1000D 550D + Free Mini Tripod List Price: $59.89 Sale Price: $29.95 |
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MOUNTING YOUR CAMERA AND FLASH Center your camera on the bracket and attach, like your were mounting your camera on a Tripod The bracket comes with a universal shoe mount. Loosen the clamping screw shoe, slide flash into mount and tighten snugly... |
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Rotating Flash Bracket Grip + TTL Off Camera Shoe Cord for Canon EOS T3i T2i 550, T1i 500D, XSi, XS Digital SLR Cameras Which Have Any Of These (580EX I & II, 430EX I & II, 270EX, 220EX) Canon Speedlite Flashe Sale Price: $44.99 |
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Off-Camera Flash Extension Cord is an extremely useful accessory for Canon digital & 35mm film SLR cameras, allowing an external flash to be used away from the camera. The flash can be located as far as 3 feet away from the camera and still perform all the automatic functions possible with flash photography... |
Flash Is Disadvantageous For Professional Service Firms
Despite the aesthetic benefits that flash can bring to a website, far more disadvantages exist when applied to the content-driven website of a professional service firm. What you typically gain in eye-catching graphics and animation, you lose in usability, navigation, and overall comprehension of your information architecture.
If potential clients cannot effectively navigate your information architecture, the website will not be a valuable tool in demonstrating the firm's thought leadership. Ultimately, prospects will not understand what services or solutions can be beneficial to their organization, nor convinced that your organization has the best people and experience to get the job done.
First, lets establish what applications of flash I am specifically referring to. The following is a list of applications that I feel are most relevant, but this is by no means comprehensive:
1. Flash Introductions
2. Rotating Logo, or Mission Statement
3. Flash Navigation
For the sake of time, I will just focus on Flash Introductions. You will find that the rationale can be equally applied to the other two applications, and will give you a philosophy to make your own inferences on a case-by-case basis.
When I see an elaborate flash introduction (you know the kind, the one that takes 2 minutes to load and feels like a commercial) the only thing that I derive from the swirling animation and upbeat music is, "Well, at least they have a really good flash animation team." It may seem silly to say that, but what else is there to infer?
For all of the precious attention a flash introduction demands, it tells a prospect nothing about the firm's core competencies, prior experience, or caliber of their professionals. It is just a flashy commercial. Any firm can hire a great flash production company. However, the most successful firms will build a website with a simple and intuitive navigation structure where prospects can easily find and access firm knowledge.
Think of it from the point of view of your buying center. Your prospect's executives are concerned with answering questions like:
1. Who are you?
2. What types of services and solutions do you provide?
3. Have you worked with companies similar to my own?
4. What kind of success have you had?
Flash introductions are distracting and create roadblocks for executives to access this information and ultimately solicit your services. It is the answers to these questions that sell professional services. Not an animated commercial.
The prospect's time and attention, are precious. Professional service firms MUST adopt a philosophy to funnel prospects to their knowledge-base, effectively and without distractions.
Given that this could be your only shot, ensure that when a prospect comes to your website, they can find what they are looking for as quickly and easily as possible.
Grant
About the Author
Grant L. Aldrich is an editor for the Professional Service Marketing blog. Grant has 6 years of internet marketing experience with professional firms. He is Director of Client Services at Leadtank, Inc.
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